If you live in New York, Los Angeles or San Francisco, there’s a good chance you’ve come across one of several mysterious billboards in recent weeks with controversial statements like the one above. Other billboards have touted messages like “The Internet should be regulated” and “Artists need to play by the rules.” Now, we finally know who is behind them: BitTorrent.
The peer-to-peer service revealed in a blog post Tuesday that the billboards are intended to “remind the world what’s at stake on the world wide web.” This week, BitTorrent is crossing out one or two words on the billboards to change the messages to reflect the company’s true beliefs.
"With the reveal, we are showing people that things don’t actually have to be like that," Matt Mason, VP of marketing for BitTorrent, told Mashable in an interview, referring to the original bleak messages. “If you look at BitTorrent’s technology and protocols, things can be a different way.”
Here are two shots — before and after — of the billboard messages, courtesy of Mashable Editor in Chief Lance Ulanoff, who spotted them on the street: